This is a skyline graphic I illustrated for the Royal United Hospital in Bath, UK.
BRIEF: This is a live brief and was used as the clinical and corporate log in page for the RUH hospital in Bath by over 4500 employees and is visible throughout the hospital.
RESPONSE: The idea was to create a graphic skyline of Bath including the RUH on a wallpaper that could hold important information or messages to staff while being visible to the public in the hospital. There is a day time and night time version used. It shows the RUH, mineral hospital, Bath Abbey, Roman Baths, Pultney Bridge, the Weir and the Royal crescent in the skyline of Bath. The font is frutiger taken from the hospital's and the NHS brand guidelines.
BRIEF: The brief was to come up with an identity and logo design for a garden centre that also sources exotic plants for collectors. The client asked to avoid an all green logo and any trees in a plant pot. Student brief.
RESPONSE: Thinking about the demographic, I repositioned the brand to be a boutique garden centre as they were selling to collectors and people that can afford a designed garden and exotic plants.
I came up with the new identity Beyond Paradise for the garden centre and my thinking was that the client wants to go beyond the everyday garden they see quite often to impress and entertain in an exotic paradise. I created vector drawings based on garden design, exotic plants and flowers that are flexible and can be rolled out across the brand within or around elements.
To carry the design within the letters I need a strong interesting serif font that reflected the elegant luxury of the brand. I used Eloquent for the logo and Futura BT, a modern sans serif to contrast and suggest the contemporary design of the gardens for body copy.
BRIEF: Make a flexible logo and identity design for your chosen city including a strapline. Student brief.
RESPONSE: The idea was to use the local rainbow pebbles unique to Sausalito as a graphic element and matching the colour scheme to the stones. This colour scheme also made reference the city's Spanish history. The repeated rock pattern suggests a print and is a reference to the local arts festival. I chose Gotham light in bold all caps as this type was often used in bold city sign historically in America. It is described as a friendly, confident and nostalgic type so in line with Sausalito brand values.
BROCHURE POSTER DESIGN
BRIEF: To create an interesting unique folding brochure and illustrate artwork for the poster on the back for the British Film institute for a Hitchcock film series. Student brief.
RESPONSE: The idea for the folding brochure was to use Hitchcock's own style translated into a dark suit that then unfolds into a cinema. I created the fold to reflect Hitchcock's own slowing revealing films. The suit opens to reveal more info at each stage. With the artwork I chose a black, blue and red colour scheme to reflect both the black and white films and his later colour ones. The cool blue represents his inner mind which graduates to red suspense. For typography, I used Archer light, semibold and bold all caps to reflect the suspense of the films.
BOOK COVER DESIGN
BRIEF: Create a handmade book cover and layout the design. Student brief.
RESPONSE: The idea was to create a handmade book cover using paper folds inspired by origami, traditional Japanese paper and the image of the geisha relevant to the book. The cover reflects the pageantry, layering and tradition of Japanese culture. The empty space at the neck is left as negative space to represent the only spot left unpainted revealing the neck of a geisha and is significant to the book and Japanese culture. I used Zapfino for the header weaved into the folds of the kimono to represent the calligraphy and folding that is traditional in the story and culture. I used Bariol light for the body copy to contrast in a sans serif type. Below you can see some of my process for this handmade project.
BRIEF: To create an a brand identity and unique packaging for a face cream. Student brief.
RESPONSE:The idea I came up with was to create the brand identity Melliat the French word for Honeydew for a honey face cream. It is all natural with proven results with ingredients used for over 2000 years such as aloe, honey, lavender, rosehip and vitamin E.
I made hand drawn illustrations of the plants and bees inspired by scientific illustrations from the victorian age adding a sense of history to the brand. I created the story and added the octagon shape to the top of the die line to reference a beehive honeycomb. This shape is also used in science and relates to the brand story.
I used Archer for the fonts to suggest charm, credibility and forthrightness of the brand as this type conveys all these.
ANNUAL REPORT LAYOUT
BRIEF: To create an interesting spread that can be rolled out across the 80 page annual report for Herman Miller. Student brief.
RESPONSE: The idea behind this layout is having the flow of the text based on the golden ratio used in design. The up and down composition gives the overall piece dynamic interest.
The copper spot colour reflect the brown leathers and copper used in Herman Miller design. I mixed this with orange and teal reminiscent of the 1960s to reflect the fun and history of the client Herman Miller. They are known for design such as Eames chairs and I used the diamond cross pattern found on the legs and other parts of their modern design as graphic elements on this annual report.
I used the Herman Miller brand guidelines to dictate the font choice. Helvetica reflects this Swiss design inspired brand and is appropriate given the history of Herman Miller.